Vegan and Cruelty-Free Formula
Highly Pigmented Semi-Permanent Colors
Non-Damaging & Deeply Conditioning
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i wanted to try this brand out bc i've seeing it a lot, so i wanted to try it out! i got neon dragonfruit, orchid purple, and blue velvet. the second two were great, esp the blue! the neon dragonfruit was pretty applying, but for some reason it would separate on my hair during processing, the first a dye has ever done that, so that's why i had to knock a star off. im going to try it again and get a bigger size, but otherwise these dyes are really nice ! :)
I liked the formula, application, and vibrancy of this color! I used it along with Lychee and Blood Moon to create a Valentine's ombre look and it did fade faster than the other two, but that's the only drawback I've noticed. Impressed that it didn't stain my pillows or shower, even when it was fresh! Definitely will purchase again.